When Karin Wedemeyer, founder and executive director of the Music Conservatory of Sandpoint, set out to promote their performance of Beethoven’s Ninth Symphony, she wanted to reach beyond the usual concert crowd and invite the entire community to experience the music’s power. Reel Filmworks partnered with the Conservatory to create a simple, elegant social media advertisement that captured the spirit of the event—balancing classical artistry with a modern, accessible style. Designed for maximum engagement across platforms, the ad helped raise awareness and excitement for one of Sandpoint’s most anticipated performances.